Oh, look—another brand just discovered its “purpose.” How revolutionary. It’s almost as if corporations spent decades selling us sugar water, fast fashion, and overpriced gadgets before suddenly realizing that maybe, just maybe, people might care about something deeper than a …
Brand Philosophy & Values
Brand Philosophy & Values: The Art of Selling Nothing While Making You Feel Guilty for Not Buying It
Brand Philosophy & Values: The Art of Selling Nothing While Making You Feel Guilty for Not Buying It
Ah, brand philosophy & values—the corporate equivalent of a self-help guru who charges $5,000 for a weekend retreat but still can’t explain why their life is a dumpster fire. Brands love to wax poetic about their “mission” and “identity,” …
Oh, look—another brand just discovered its “core values.” How revolutionary. You’d think they’d unearthed the secret to eternal youth, not a list of buzzwords they paid a consultant six figures to regurgitate. But here we are, in the golden age …
